Chocolate Flavored Cheese
Chocolate cheese was developed in New Zealand for about $50,000. The product is not available in New Zealand, but in just six months it has grabbed 10 per cent of the Taiwanese cheese market, bringing in more than $1 million in revenue. Roger Boyd, managing director of Fonterra Brands Taiwan, said adding chocolate to cheese was winning converts to dairy products in a market that traditionally had not eaten them. While not designed for New Zealanders, the success of chocolate cheese means it is being assessed for local release - though Mr Boyd is making no promises. He said it had "a mild chocolate flavour, matched to a light Cadbury flavour - we backed off a little from Nutella". Chocolate cheese was likely to be introduced in Indonesia, Singapore, the Philippines and Malaysia. Mr Boyd said Fonterra was looking at a range of other flavours, and had two in the pipeline already. But he would not say what they were.
The plastic-wrapped brown-coloured slices were winning converts to dairy products in a market where cheese is traditionally shunned, Boyd said.